or a recent slew of Super Bowl hits. Digital marketing emerges as the most reliable choice for businesses during the pandemic. 12/10/2020 at 05:00 p.m. On the flip side to DIY user generated content, high-quality branded content has also been on the rise, and is predicted to soar in 2021. You can learn more about the authentic photography trend in Photography Trends 2020. “UGC is like the new school ‘word of mouth’ for marketing,” says Envato's Social Media Specialist, Jo Birleson. In recent years, you must have witnessed the appearance of ads on your Facebook feed related to something you had been searching for. Have something to say about this article? Top Digital Marketing Trends for 2021 As we enter a new decade and tech continues to change at a rapid pace, here are the latest digital marketing trends and predictions we're excited to see in the upcoming year. Uma curadoria conduzida pela GoAd Media traz a previsão de tendências e insights de quais serão as prioridades na perspectiva de executivos locais e … It seems to make the audience feel more involved – as if they can influence or be a part of the action as opposed to passively watching it. Many predicted that COVID-19 would mean the death of the city. Nostalgia marketing is familiar, comforting, and safe–and who doesn't want a bit of that right about now? While User Generated Content is by no means a new trend, due to lockdown and social distancing restrictions this year, there’s been a big increase in UGC as more brands adapt to the digital landscape and look to their customers to create the content they want to see. There’s no place like home. Consumer Trends Cause a Shift in Digital Marketing Trends Throughout the COVID-19 pandemic, consumers have shifted their shopping and spending habits from in-person to primarily online. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. 2021 is on the horizon, so we asked some of our favorite content experts to share their thoughts on the biggest content marketing trends of 2021. However, there are trends and themes underway that I anticipate will color marketing in 2021. As healthcare marketers, here are the trends that we need to keep our eyes on this coming year—where to invest, where to dial back, and some thoughts on the future of healthcare marketing … Or, to incorporate UGC into your videos and presentations, try this Lux Photo & Video Slideshow 4K V2 by FVS or this Multi-Purpose Slideshow II by framestore on VideoHive. In this blog, we're covering the biggest marketing trends you can expect to see next year. In this article. This is a trend that we predict to carry well into 2021 and beyond, as many consumers are now not just supporting activism themselves, but expecting the brands they love to take a stand on important issues too. 1. Here are some marketing trends that are taking shape which include ideas on how to implement them so that your marketing stays solid throughout 2021. What digital marketing trends should we review? Try it out on YouTube with these Youtube Elements by agungugang, or promote your live stream with this Live Stream Event Flyer Set by Guuver. From a digital marketing standpoint, what will 2021 bring? check them out here. However, to succeed in this fast-paced, industry, you have to do more than just keep up with trends in marketing – you have to stay ahead of the game. Just hire the best ad agency money can hire, tell them what you want, and you’ll likely get the results you need. Get ready for 2021 with these B2B content marketing trends. Here are the leading digital marketing trends expected for 2021. This year’s global marketing trends help executives break through the wall of uncertainty and strengthen the human connection we all crave. I will talk about the top marketing trends for 2021 and how to can apply them to drive demand for your business. No matter what approach you choose, high-quality branded content is all about catching your audience’s attention and making your brand stand out. The trends over the years have shown that more and more people are ad-blind, especially younger generations, and companies are seeing better conversion rates by focusing on social ads and influencer campaigns. In this article. One of the most startling statistics as we head into 2021 is that 21 percent of B2B teams still don’t have a cohesive B2B content marketing strategy. They’re just publishing content when they feel like it. Several digital marketing leaders shared their thoughts on coming trends. And in this day and age, with both the quality and quantity of marketing content increasing exponentially, it’s so important to rise above the crowd. "With businesses, brands and individuals creating new content by the second, it's becoming harder and harder to stand out, which is why the quality of what we publish is so important,” says Envato’s Video Marketing Specialist, Jen McKinnon. Marketing Trends & Insights 2021. If you’re ready to take a stand, promote your values on social media with these Instagram Monochrome Stories by hushahir or support a cause with this Brochure by spacestudios ir this RightCause - Charity and Donation Theme by Mikado-Themes. In this article, we present the most significant digital marketing trends that will continue to intensify in 2021, substantiate them with statistics and advise you on which trends are highly relevant to which industries. “People spend 3 x longer watching live video than pre-recorded content. Knowing these trends can help you meet customers where they are in the year ahead. It’s more in the moment and appeals to that deep need we have for instant gratification. B2C Marketing Trends 2021. Get the daily newsletter digital marketers rely on. 10 Important 2021 SEO Trends You Need to Know. Not to mention, more often than not, some of the most incredibly creative content comes from our users who don’t have the same limitations we have as brands.”. “Earlier this year, Facebook announced its latest eCommerce play, Facebook and Instagram Shops,” says Envato’s Content Marketing Manager Julia Fernandez. A loss of confidence. Since the rise of influencer marketing back in 2016, UGC has become the cornerstone of many brands’ marketing strategies, with 86% of companies and many big-name brands now repurposing the content of their followers and advocates. Trends 2021: The value of value and opening up marketing All week Marketing Week has been highlighting the key opportunities and challenges that will shape marketers’ working world in 2021. The good news is that it’s not all doom and gloom. For example, The Iconic utilised UGC for their Mother’s Day campaign, which featured images and footage of real mothers at home in lockdown, and ModCloth are now even giving their customers the option to shop via UGC on their website! With new statistics, technologies and techniques emerging on the daily, the way we attract, connect, and market to our audiences is constantly changing. We predict that AI, brand values, mobile and social spend, and expansion into new go-to markets will shape B2C marketing trends for 2021. 2020 changed the way we look at things. The Takeaway: Top Marketing Trends for 2021 3 Digital Marketing Trends to Come in 2021. What I can tell you is that the word of the 2021 in digital marketing will be ‘micro’. To look back on the year that was, check out our Mid Year Trend Review for 2020 or head back to where it all began with our Creative Trends predictions for 2020. Envato’s Hottest Creative Trend Predictions for 2021, Top Free & Premium Social Media Templates 2021, 50 Best PowerPoint Templates for 2021: Creative, Minimal & More, 5 Biggest Music and Audio Trends on Social Media, the rise of influencer marketing back in 2016, UGC is proven to far outperform brand-created content, working from home during the global crisis, brick and mortar businesses have pivoted to online, Instagram Fashion Banner by uicreativenet, everything you need to know about Google Core Web Vitals, the advertising equivalent of comfort food, Cult Titles Trailer Constructor by xFxDesigns, one in five Facebook videos being live streams, 1 million Instagram users watching live video every day. In 2019 alone, internet users watched 1.1 billion hours of live video. With the increase in the usage of video, Google ads, local SEO, artificial intelligence during the pandemic, marketers are now implementing these practices into their digital marketing strategies to retain competitive advantages. Learn how your comment data is processed. Here's what they predict. 1. These seven trends can help build connection to drive engagement and growth for brands in an unprecedented 2021. To start producing your own high-quality branded content, try this Epic Glitch Logo Reveal by Camotion on Video Hive, or these Broadcast Clean Titles by Hramovsky. 2021 is on the horizon, so we asked some of our favorite content experts to share their thoughts on the biggest content marketing trends of 2021. In addition to many influencers and brands going live on social media – such as National Geographic and So Yummy – many typically offline events like festivals, fashion shows, gigs and galleries have also embraced live video. 1. M ost bank marketers would agree that they have never seen a year like 2020, and they are not sad to see it come to an end. These changes in consumer behavior have caused a transition in the way businesses go about reaching them – and a corresponding shift in the digital marketing trends 2021 is likely to bring. 01. Leave a Reply Cancel reply. “It shows that brands are committed to the issues that people care most about, often driving brands and people to become activists for the first time, which is incredibly uplifting. Here’s what you can expect to see in 2021. Huge events like Glastonbury Festival and Stockholm Fashion Week jumped on board, allowing their audiences to engage and experience them remotely. No comments yet. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. “People engage with it more because let’s face it, nothing says trust and authenticity like content created by users and consumers about a brand or product. Consumer Trends Cause a Shift in Digital Marketing Trends Throughout the COVID-19 pandemic, consumers have shifted their shopping and spending habits from in-person to primarily online. The main appeal of UGC is the increased level of authenticity and relatability that it provides. 0; Comments. Combine these warm fuzzy feelings with a great product, and BAM! The influence of marketing is involved in every purchasing decision, and the landscape of marketing is constantly changing. To create something dynamic and visual from your UGC, check out this Freestyle Slideshow by Proskurovskiy, or this Fashion Energy Opener by efline on Video Hive. Or dive right in and promote your shop with this Instagram Fashion Banner by uicreativenet or these Instagram Stories by Therealist_Shop. These changes in consumer behavior have caused a transition in the way businesses go about reaching them – and a corresponding shift in the digital marketing trends 2021 is likely to bring. Voice Search Trend; 3. To look back on the year that was, check out our Mid Year Trend Review for 2020 or head back to where it all began with our Creative Trends predictions for 2020. Five digital marketing trends that are expected to rule in the year 2021 are discussed below. Or, create a branded intro for your content with this Logo Intro by EnesM or Quick Logo Animation by DuneFilm. The good news is that it’s not all doom and gloom. And, with the introduction of Facebook Shops, Instagram shops, and Pinterest Shopping Ads and Catalogs, social commerce is set to become one of the biggest marketing and eCommerce trends of the coming year! The report is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies. In recent years, you must have witnessed the appearance of ads on your Facebook feed related to something you had been searching for. Featured snippets Digital Marketing Trends to Watch in 2021 The digital marketing landscape is endlessly shifting, so businesses must keep an eye on growing trends to ensure they can keep up in this dynamic industry. Estee Lauder have even come out with an online interactive arcade game called ‘THE ANRCADE’ – a futuristic game focused on earning ‘youth-generating power points’  to promote their Advanced Night Repair cream. By Mark Gibson. Infographic of Digital Marketing Trends 2021; List of Top 10 Digital Marketing Trends 2021 You Need To Know Right Now: 1. Predicting the future feels particularly daunting after the year we just had. Learn more about content communities, AI-powered content marketing and more! “It takes some time for these things to roll out, so we'd expect to see adoption of the new tools among small businesses in 2021. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on things we already know, and use the familiarity of the old to sell the innovation of the new. And while this figure was sure to have grown on its own, the global crisis has only added fuel to the fire, with live video now becoming a necessity for many industries – particularly fashion, music and entertainment. Para ajudar nessa missão, a Deloitte desenvolveu o estudo global “2021 Global Marketing Trends: Find your focus”. 7 marketing trends for 2021 For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says. From Facebook live and TikTok to Instagram Live & Instagram Reels, it’s proving to be the best way to capture the attention of your social audience,” says Jo. Which has got us all thinking, if it’s not ‘live’, did it really happen at all?”. Luckily, website owners have gotten the the heads up from Google so, giving them time to make changes to their sites. Artificial Intelligence Trend: 2. 01. Consumers, on the other hand, had a relatively positive perspective on how brands are responding to the current environment: “Almost four in five people could cite a time a brand responded positively to the pandemic and one in five strongly agreed it led to increased brand loyalty on their part.”, The 7 top trends. The trends over the years have shown that more and more people are ad-blind, especially younger generations, and companies are seeing better conversion rates by focusing on social ads and influencer campaigns. I believe it's important for all businesses to review how they can harness the latest marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus.Google's digital marketing evangelist Avinash Kaushik has explained the benefits of this mindset:. In fact, nostalgia is so powerful that it’s actually proven to make us more willing to spend money on consumer goods and services – making it a perfect marketing strategy. And among the chaos and craziness brought on by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to fit the new normal. Description. 10 Current Marketing Trends & Predictions for 2020/2021 You Should Be Thinking About Marketing used to be quite simple, really. Get those crystal balls ready, 'cause here are our Marketing Trends predictions for 2021 and beyond... There’s no two ways about it – 2020 has been one crazy year. With the ripple effects of COVID-19 expected to continue for some time, staying ahead of the top five trends in this article will help marketers thrive in 2021. Consumer Trends 2021 ... With the rise of influencer marketing, direct-to-consumer (D2C) marketing, peer-to-peer (P2P) marketplaces, re-commerce and more, consumer brands must rethink strategies and reinvent themselves in order to attract and retain the latest generation of consumers. 1. Podcast. It humanises the brand, shows that people get excited about it and empowers the consumer. M ost bank marketers would agree that they have never seen a year like 2020, and they are not sad to see it come to an end. With the ripple effects of COVID-19 expected to continue for some time, staying ahead of the top five trends in this article will help marketers thrive in 2021. 2021; global; marketing; trends; December 14th in trends. What matters most though, is that brands are authentic in their activism – that there is a fit between the issues they speak up about and the issues they actively invest in. © 2020 Envato Pty Ltd. Here’s what you need to know about the year ahead. We’ve crunched the latest numbers and plucked out the trends that matter. Shoppable Posts Trend; 4. At some point, the clock will strike midnight, and 2021 will be upon us. This week, in the third and final part of ‘Digital Marketing Trends of 2021,’ we will talk about the radical innovations that will change how digital marketing functions. 2021 Global Marketing Trends: Find your focus THE 2021 GLOBAL MARKETING TRENDS STUDY As our world went through rapid changes, we recognized a need to dig deeper into the evolving milieu to better understand how consumers and executives are responding to their new environments. One of the reasons why nostalgia works so well for marketing, is because of its strong effect on our mental wellbeing. With research showing that customers are more likely to buy when presented with a streamlined shopping experience, social commerce gives brands the opportunity to optimise the shopping experience across multiple channels and platforms, allowing their customers to purchase products at every step of the way. Customers are rewarding companies that authentically— and holistically—meet their needs. Nonetheless, the drum beats on. Back in July, Apple released a high-quality, entertaining narrative video called ‘The whole working-from-home thing’ to promote how their products could be used to ease the stress of working from home during the global crisis. I think marketing trends we will be focusing on for 2021 will be personal shopping and a seamless shopping experience, whether customers are shopping in-store or online. With 55% of online shoppers now making purchases through social media channels such as Facebook, Instagram or Pinterest, and 71% of consumers turning to social media for shopping inspiration, it’s now more important than ever to make your brand, products and services shoppable on social media – especially as more businesses transition to digital to adjust to the COVID-19 crisis.Embraced by big brands and small businesses alike – such as Uniqlo, Ikea and Melbourne-based chocolate company Hey Tiger – shoppable posts are becoming the way of the future. 2021 Global Marketing Trends | Deloitte Insights. Big names such as Reebok, Nike, Netflix and many more took a stand to support the Black Lives Matter movement in 2020, promoting their stance across social media. Many predicted that COVID-19 would mean the death of the city. Predicting the future feels particularly daunting after the year we just had. In the case of CMOs, the percentage of confident executives fell from an already very low 5% last year to 3% this year (for comparison, CEOs saw a fall from 55% to 35%). In 2020 consumers are watching more video than ever before, and now it’s all about going live! How to keep up with digital marketing trends in 2021 18 Dec 15:21 Entrepreneur Hady Wehbe explains how to pick the right idea for a startup 10 … Discover the 2021 engagement and marketing trends across audience engagement, data, brand marketing, sustainability, technology and events. With 2020 (finally) coming to an end, we want to give you a compass to navigate the post-COVID world across 6 key areas of your engagement and marketing strategies for 2021. Video marketing trend; 5. Marketing trends to know about in 2021 Photo by Carl Heyerdahl on Unsplash Whether it's fashion, music, or even colors , trends are a great way to explore the zeitgeist of the times and serve as a starting point for your own creative and strategic endeavors for the new year. Notably, McDonald's Brazil adapted its iconic logo in an act of COVID-19 solidarity. So, moving on from 2020, we’ve put together this handy little roadmap to help you navigate the year ahead and work your marketing magic. Supportive sentiments can fall short if you’re not offering resources or action.”. Get prepared and mock up products for your shop with this Snapback FullCap Mockup by bangingjoints and Frame Mockup by GraphicGata. Marketing. In 2021, one-off B2B marketing programs … Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on Pinterest (Opens in new window) Click to share on Reddit (Opens in new window) Top Free & Premium Social Media Templates 2021. Content marketing is still a critical part of any organization’s marketing strategy, and this isn’t about to change in 2021.. As an industry, it is fast-moving towards a worth of more than $400 billion, which just goes to show the kind of confidence and investment brands and businesses have put into it.. Based on the data and what I’ve seen working for our clients, here are five trends to watch for. As the name suggests, user-generated content (UGC) is any content — videos, images, reviews — created by customers or users, rather than by the brands themselves. Unlike every other year, 2020 brought to us a global crisis that changed the way marketers approached content. Trend 1: The growing dominance of Artificial Intelligence Technology does make the world feel like a global village. Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. It’s no secret that social media is now the biggest and most beneficial platform for online marketing. If you’ve never heard of Google Core Web Vitals before, don’t worry – you’re not alone! However, there are trends and themes underway that I anticipate will color marketing in 2021. AR and VR Technology evolution Trend; 9. Non-Linear Customer Journey. Trademarks and brands are the property of their respective owners. For 2021, you should focus on finding the ones that can help your team to automate your current sales, program marketing and affiliate recruitment and … Micro influencers with small but still relevant reach can maintain closer relationships with their followers and may be a better option for a merchant than big Instagram divas. Last week in Digital, we discussed digital marketing trends that will pick up the pace in 2021. Particularly striking is the loss of confidence among executives in their ability to influence their peers and make a strategic impact. Related to something you had been searching for the the heads up from Google so, giving time!, new marketing trends 2021 you need to understand how customer perceptions are evolving Insights says to new.. Seen working for our clients, here are five trends to watch for back the! Watch for worry – you’re not offering resources or action.” your brand stand out and most beneficial platform online! 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