It's still a challenge. Updates about COVID-19 are coming out on a daily basis. The coronavirus that causes Covid-19 is known as SARS-CoV-2. “AI, in general, is used to describe pretty much any automation feature today,” he said. Every field has its fair share of jargon, and a lot of people slip into the habit of using the same words over and over and over again to describe processes, positions, and company goals. Our language tells us a lot about who we are, so what did 2020 say, outside the trending COVID-slang? It’s 2020. Of course, some of those aren’t marketing related, but marketers can certainly relate. Move Your Brand Online to Stay Connected to Your Customers. Expressions related to the COVID-19 ... “So many new buzzwords — including using existing words in a unique way — have popped up that it wouldn’t have … Established terms such as “self-isolating”, “pandemic”, “quarantine”, “lockdown” and “key workers” have increased in use, while coronavirus/COVID … Let’s get started with the main subject. The “new normal” will quickly no longer apply as a new “new normal” will reveal itself calling for a new declaration of newness, said Michael Huard, senior content marketing manager at Iterable. Herd immunity can happen from vaccination or from enough people developing immunity after contracting the illness. Use these tips, tools, & resources we've put together to grow your business during this pandemic. Think some of these need to be retired? The CDC is currently urging people to practice social distancing in order to reduce the number of people who get sick with COVID-19 at once. “The term is also ableist and can be considered offensive to the members of the disabled community who have been homebound long before the pandemic hit,” Huard said. Kelly Rusk, Sitecore architect for Rackspace and Sitecore MVP, said his viewpoint on Media Agnostic is two-fold. This year, most of your interns were probably born in 1997 or 1998. This coronavirus age is not the time to fall back on your old marketing strategies. Terms of Use. business jargon, buzzwords, cltv 2020, covid-19, cxm, dxm, marketing, View All Events Add Your Event Events RSS. More and more people are offering to jump on coffee meetings to offer advice, and I see colleagues throwing up meeting links for those who want to mingle and meet new people during a ‘social hour.’”. Cloying marketing-speak, of course, isn’t limited to the tech world. Be specific with your adjectives.”. 1998! Even if marketers did fall victim to the occasional buzzword use in a campaign, they’re forgiven. A pandemic is when the case numbers of a disease suddenly increase and the disease spreads to several countries or continents throughout the world. And then second, agnostic implies not actually using media when in fact this buzzword is about campaigns crossing media types. The year 2020 had barely started before it ended, thanks to a pandemic. SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. January 18 th is National Thesaurus Day: a chance to celebrate the complexity of words and the variety of creative ways to express yourself. Hopefully they’ll help you better understand the conversations swirling around you. Let’s get started with the main subject. But it does seem a little overdone, no? Coronavirus Doing this will help ensure health care systems have the resources they need to care for sick individuals who need hospitalization. Therefore, “flattening the curve” protects health care systems from being over capacity and allows them to treat everyone who needs their care. Zillennial. At home. And certainly in marketing. The CDC says community spread means when individuals in a certain area or community are being infected with a virus. 90-year-olds are a low demographic on Twitter). Shonavee Simpson-Anderson, SEO strategist of Firewire Digital, said there is no longer anything “authentic” about using the word authentic as a brand descriptor or as a key phrase in your marketing. Comment below and let us know the term or phrase you need help with. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. Quarantine means to separate and restrict the movement of people who were exposed to a contagious disease to see if they become sick. I don't know about you, but I can only hear buzzwords like "utilize," "leverage," and "streamline" so many times without rolling my eyes. At work. Marketers struggled finding just the right tone at the outset of the pandemic. At work. To help you sort through it all, we put together a list of buzzwords that you may be seeing in the news so you can learn more about them and how they might impact you. © 2020 Simpler Media Group, Inc. All rights reserved. They changed spending habits. Rather than tell everyone how authentic you are or how much you value authenticity, show your audience through what you do, because that is truly authentic, and then we’d never have to read that utterly worn-out word again.”, Stephanie Riel, founder/owner and brand strategist at RielDeal Marketing, said consumer data cross-industries suggests that the majority of consumers engage with brand content via a mobile device. The results are devastating. “The adjective provides no insight as to how the item being described is unique or different,” Elliott said. In our personal lives. This means staying at home and not leaving for any reason. These kids will … Advertiser Media Kit We all tried. Days can go by without as much as a “thanks, but no thanks” from media. “Hopefully we will no longer have to hear about ‘going virtual’ because it should be a given that companies offer digital versions of their content.”. There are also many new buzzwords people are using when discussing this new virus. Get Creative. 13 non-COVID buzzwords for the arts in 2020 (Premium content) Premium content. Kathy Keller, PR director of Protiviti, said she nominates “pivot” as an overused buzzword. Email your customer list. Stephanie Roulic, founder of Startup Boston, made the point that through COVID-19, we have been “physically distancing.”, “In fact,” she added, “I'd make the argument that we actually have been MORE social during this time. Kyle Elliott, founder and career coach behind CaffeinatedKyle.com and a member of the Forbes Coaches Council, said dynamic is a marketing buzzword that is overdone and needs to be retired for good. Here is a glossary of phrases and terms related to the COVID-19 pandemic. This one may be more for the Dr. Faucis of the world and not marketers, but marketers are in the mix here, too. Who would have imagined something like this can move into buzzword territory? Please review our Terms of Use before commenting. Furlough “It’s time to retire it and it’s relative, ‘authenticity,’” Simpson-Anderson said. When it comes to diseases, the “curve” refers to the projected number of new infections over a certain time period. Ryan Hart, a content marketing consultant, said he’s ready for 2020's ultimate marketing buzzword of "going virtual" to fade away. Gina Fairley. Let's give marketers a bit of a mulligan if their campaigns seemed a little off, tone-deaf or contrived. Publishing Technology Buzzwords Debunked . Rather, it's an absolute necessity to win and retain customers.”. Social distancing is one of the best ways we can prevent the spread of COVID-19 to others. According to the CDC, you should self-quarantine for 14 days if you have been exposed to COVID-19 or interacted with someone who has the virus. Join us as a subscriber. The annual Baidu Buzz List shows people searched for new terms like ‘flexible work’, ‘cloud supervisors’ and ‘715’ Many of the terms became popular as a … Did you use this in a marketing campaign? If you are, please isolate yourself immediately. The incubation period for COVID-19 is two to 14 days. Don’t try to profit FROM the Coronavirus. Also, be sure to avoid direct contact with others both inside and outside your home. There’s a steady stream of COVID-19 news that’s evolving daily. Even before COVID-19 hit we lived in a digital-first marketing world, he said. Aaron Haynes, CEO of Loganix, said AI-powered is a very specific, yet highly overused and misinterpreted marketing buzzword in 2020. Or at least used sparingly? This helps you monitor your health and prevents other individuals from getting sick if you do have the virus. Tech and Tools Free Tools, Resources, and Financial Help for Business Owners Hit by Covid-19 Several companies are extending a hand to small-business owners navigating the coronavirus crisis. Read more. To almost no one’s surprise, this is what my firm Bospar learned from a recent survey conducted with our research partner Propeller Insights.. Leverage your marketing dollars for maximum effectiveness! Sign up to receive regularly scheduled updates from us packed with healthy news, tips, research, recipes, and more – right to your inbox! A global crisis can either paralyze a marketing team or galvanize it to thrive. The term “coronavirus” covers more than just one type of virus, but it includes the specific strain we are currently facing. Your email address will not be published. Everyone was under duress. These three buzzwords are much more easily said than done. So, we’re revisiting our popular piece from 2018 on the worst marketing buzzwords. Still, we can learn from all those buzzwords and phrases, right? And certainly in marketing. Ok, it’s not so bad. ... We are now serving a customer that’s been financially impacted by COVID … “It’s an unfortunate circumstance, but like any overused word it has lost all meaning. Not all of the 2020 version are pandemic-related and have withstood the test of time. DX Summit Conference In our personal lives. Is there a COVID-19 term you still need us to define? Include COVID-19 Buzzwords in the Subject Line. The World Health Organization announced COVID-19 is a pandemic on March 11, 2020. Marketers struggled finding just the … One of the newly revised words in the Merriam-Webster dictionary, coronavirus' proper … COVID-19 left all of us in new territory. Covid-19: The disease caused by the new coronavirus. At home. 31 Fluffy Buzzwords Marketers Overuse and Abuse Written by Rebecca Corliss @repcor Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. “Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelez beyond cautious, … Trying to profit during the Coronavirus is fine. It is usually done by a governmental authority. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. DW Experience Conference “But claiming that a certain product is AI-powered is far too easy and annoying. All of that information can be overwhelming, especially as it pertains to your health and finances. Press Releases. First, it recalls the days of “omnichannel” buzzwords where the substance was lost and many failed campaigns occurred as marketing teams forgot to target the media channels most appropriate for their audience (i.e. Social distancing means remaining out of group settings and avoiding mass gatherings. Experts agree that redefined SOPs are an … Coronavirus. Present with empathy and transparency. President Trump officially declared a national emergency concerning the COVID-19 outbreak on March 1, 2020. During the COVID-19 incubation period, the virus can still spread to others even if the person does not have symptoms. As in, “We had to pivot to working remotely…” or “Our business pivoted to selling ...”. It starts to sound wrong when you say it and rings hollow with audiences. Creativity remains paramount for brands to stand out, right? “Seems to me,” she said, “like it's more than time to just set the expectation that our strategies should be developed with a mobile-first mentality to make the most sense for the customer.". The time between contracting a virus and when you begin experiencing symptoms is the incubation period. This is a main reason why taking steps to social distance and self-quarantine are critical at this time. They can cause illnesses ranging from the common cold to more severe diseases including Middle East respiratory syndrome (MERS-CoV) and severe acute respiratory syndrome (SARS-CoV). Marketing buzzwords turn people off. “How exactly is the item being described dynamic? Just look at the Coronavirus marketing stats I shared a few weeks ago. Coronaviruses (CoV) are a large family of viruses, according to the World Health Organization (WHO). Article Submission Guidelines The coronavirus pandemic has radically changed demand patterns for products and services across sectors, while exposing points of fragility in global supply chains and service networks. It’s a … It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Coronavirus: Any virus that belongs to the Orthocoronavirinae family of viruses. Updates about COVID-19 are coming out on a daily basis. Stay updated on what Bon Secours is doing related to COVID-19. Are you presenting any COVID-19 symptoms? Sometimes, as PR professionals, it can feel like we are pitching into a black hole. It started with messages from airlines, but soon enough every kind of organization — universities, tech startups, sandwich shops you visited once three years and two cities ago — started sending out coronavirus marketing updates. Privacy Policy. 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