It has established its own website, where customers can get lots of information about the products and company. Unsurprisingly, Western Europe is the main market for Germany’s Adidas … We're here to answer any questions you have about our services. By continuing we’ll assume you’re on board with our cookie policy. Adidas and Nike both have powerful brands that are sold around the w orld. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. In case of target audience both Adidas and Nike have different target audience globally. Market and Literature Review of Adidas and Nike. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Nike Inc. Retrieved from https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Nike and Adidas Compare and Contrast Essay. Nike from its modest start grown as a sporting leader in sporting goods. Adidas AG  is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. In the world today, it may be difficult to generalize beyond the visuals of Nike and Adidas shoes. Reference this. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. Nike uses different promotional strategies. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Nike vs Adidas. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. 9th Oct 2017 While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. … We use cookies to give you the best experience possible. The implementation of these rules apply to the sort of equipment that is used in each sport. Nike is a U.S based brand of sportswear while Adidas is a German-based company. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Registered Data Controller No: Z1821391. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . About: the Adidas company was started by 'Adolf Dassler' & his elder brother 'Rudolf Dassler' in yeat 1924 under the name 'Dassler Brothers Shoe Factory'. It is the world's leading supplier of. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. Company Registration No: 4964706. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports … It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Nike's market top right currently is around 110B USD, while adidas' is around 40B USD, so on the off chance that you needed to purchase Nike you'd need to go through much more cash than to purchase adidas. Besides sports footwear, the company. The use of sports equipment has grown and developments have been made technologically over the years to improve their performance and also the efficiency in which the sportsmen and women use to play the sports. In addition to shop, Adidas also gives online buying service. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Adidas seems to be proud of its sustainable initiatives. No, Nike and adidas do not have the same sizing. Nike shoes run half a size small, whereas adidas … Adidas shoes tend to run bigger than Nike’s by at least 0.1 inches based on the shoes. The Adidas size chart shows the UK, EU, and JP (centimeter) sizes for adults, whereas Nike only lists US sizes. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice but I think price is a vital factor that influences consumers to make the final decision. The same size on Nike … The two companies have a difference in their market segmentation in that when Nike applies the geographic segmentation to enter the developing markets in other parts of the world, … 56 49. The founders of Nike were Bill Bower man and Phil Knight. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. Nike has dominated the market for a long time. Adidas has its own unique brand positioning in the mind of customers. Friday, 23 December 2011, At present, in the market, we have many products launch everyday and the advertisement can’t let the consumer know all new products available but I don’t think it is true. 1. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. In saying this, lots of people wear shoes that are too big for them. Adidas. 2. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers. Nike and Adidas are two of the most popular sports equipment companies in the world. Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sports industry. Manual Method is used to get output information after analysing data. Horizontal Analysis: Nike sales grew 5% and Adidas grew 14% in sales. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. Do you have a 2:1 degree or higher? Haven’t found the relevant content? Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from their footwear of over $24.2 billion in 2018, compared to Adidas footwear … According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . They pretty much have the same target: people who love sports. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. For example, there was a soccer match between two famous European teams, Real Madrid and Bayern München, and Adidas … 1. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. While the first quarter of 2010 shows 53 % increase in net income. For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. While to gather secondary data internet, magazines, annual reports of the company, articles were used. 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. Adidas is an older brand as compare to Nike by the date of establishment. No plagiarism, guaranteed! Main Difference The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. The slogan is “Impossible is nothing”. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Limitations of Primary Data Collection Method. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. Nike All of … As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Free resources to assist you with your university studies! Nike and Adidas Compare and Contrast Essay Submitted by : Miss Sudarat Doungbanthao Submitted to : Aj. 12M .. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Assignment on Brand Building Nike Marketing. Adidas is the Identification of Game It is Adidas' objective to be the chief athletic brand on the planet. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Introduction 64 78. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. Hire a subject expert to help you with Nike and Adidas Compare and Contrast Essay, Whereas, Adidas are European market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and … Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. In 2009 the sales percentage of Adidas reported decline in profits. "Long hours" was the most mentioned Con at NIKE. So for this purpose it opened its shops all around the world. St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4, 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. It also focuses on offering total customer service at the place where customer goes to buy its products. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . Nike and Adidas … ... Brands. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. Adidas is the second largest company who manufactures sporting goods all over the world. Net income grew by 14.9% at Nike and 48.5% at Adidas. NIKE had 178 more reviews than adidas that mentioned "Work environment" as a Pro. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. number: 206095338. Total estimated time used to complete this report will be 9 week. 2. As compared to Adidas , the price of products of Nike are high. Then it didnt look back and today it is one of the most successful company in sporting goods. Limitations of Secondary Data Collection Method. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. Nike and Adidas have also been the top sponsors in the sports industry. As for ratings’ distribution, Nike has a higher variance (ranging from 3.5 to 4.5 stars) compared to Adidas’ ranging from 4 – 4.5 stars out of 5 stars. Price is a vital factor that influences consumers to make the final decision. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. Save time and let our verified experts help you. Each individual has its own view. George and Lennie's fellowship gives them a sense a reason and having a place. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Therefore, you should get a size up when buying Nike shoes. Adidas is seen to run true to size. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. Nike and Adidas have also been the top sponsors in the sports industry. The sophistication of the equipment used also depends on the sport itself and the nature of those who play it. Other than this Nike uses ESPN magazines to promote its product. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with over 23.6 billion euros in annual revenue and a brand value of … Adidas runs bigger than Nike by up to 5 millimeters. If you need assistance with writing your essay, our professional essay writing service is here to help! So it was difficult to generalise the information. Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. The sample used by a secondary person might be small. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. 3. Adidas shares have also outperformed the … The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. Besides, I like trying new products”, on Nike and Adidas Compare and Contrast Essay. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Nike is an international US - American sportswear manufacturers. Looking for a flexible role? Nike is additionally known for having better quality. Increas… 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. Nike. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Scholars Statistics reveal that Adidas shoes were out in front of Nike for a … Much the same as different brands, Nike supports certain expert competitors, however theirs are substantially more prevalent. 1. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. The purpose I will be showing in this paper is the comparison and contrast which … The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Different brands, for example, Adidas and Reebok their items are less expensive, hence being progressively assessable to breaking. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. 60 263. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. (Referred To questionnaire). While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. Nike is the most valuable sports brand in the world, especially in North America. Nike was initially started in 1962 as a blue ribbon sports. This dedication started with Adidas' organizer Adi Dassler. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . Sudarat Doungbanthao Submitted to: Aj 178 more reviews than Adidas, your UKEssays purchase is secure and we here... 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